The Chinese Cultural Awareness Course is a half-day training. The training will be held in English.

 

         Download Here Program Brochure

 

Today more than ever, Chinese people visit the Netherlands. With the average person spending over 2,000 EUR, this certainly poses a force the society cannot ignore and also an opportunity that should not be overlooked.

 

Nevertheless, due to its unique history and culture, political format, Chinese people have a distinctive culture that, very often causes difficulties for Dutch people when they communicate with Chinese. These difficulties can lead to misunderstandings, frustrations and anxieties.

 

With the Chinese Cultural Awareness training, our goal is to help you understand your own as well as the Chinese culture better. In this training, you will not only learn about the Chinese mindset and the cultural background, but also on how to greet, address, and behave in situations you will encounter.

 

We also give you tips on the Dos and Don’ts, as well as the best practices to do business with Chinese.

 

 

 

 

This Chinese Cultural Awareness training appeals to both individuals and companies, who are interested in doing business with China.

Companies and sales staff who are likely to work and deal with Chinese contacts, especially in the following sectors:

 

• Luxury goods

• Tourism

•  Retail

• Food

 

 

 

• Exercises and case studies based on the experience of participants

• Personalized action plan and cross-cultural strategies

• Group discussions to exchange knowledge, experiences and insights

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Goal: At the end of this training, you will:

 

Understand the behavior and mentality of Chinese customers

 

The following topics will be covered:

 

• an in-depth understanding of China and the Chinese culture  (history, geography, economic & cultural background)

• understand Chinese traditional values, the mentality & philosophy

• pinpoint the cultural differences between China and Europe

• the impact of the Chinese mentality on consumer behavior

• potential communication conflicts and obstacles

• Chinese business etiquette: what you should pay attention to

• the challenges and opportunities of the Chinese language​

 

 

 

 

Get in touch with us to arrange the training for your company:

 

Phone: +31 (0)40 848 7762
E-mail: info@chinese-at-ease.com

 

 

Interested in a more in-depth training on Chinese culture? Would you like to know more on how to work and deal with the Chinese culture? We have another training program available for you: